MVP Launch

Where you are now

Demand is proven and deals are closing, in your WhatsApp. Every order, every question and every payment goes through you or someone holding the phone. You can only serve as many customers as you can personally reply to, which means the better this works, the faster you reach the ceiling.

What changes

Customers serve themselves and pay electronically. The business stops being capped by how many conversations you can hold in a day.

The plan

1. We define the minimum they need to self-serveMVP here means the least product that lets a customer do, unaided, what you are currently doing for them by hand. Not a prototype, not the full roadmap, just the minimum requirement to serve themselves.
2. Customers get their own doorAccounts and login, so they can sign in, see what they have bought and get to it without messaging anyone to ask.
3. Payment stops being manualElectronic payment replaces transfer screenshots and confirmation messages. The money arrives and the system records it, without you reconciling anything.
4. The product starts reporting backAnalytics show how people move through it and where they stall, so what you build next answers what customers actually do rather than what you assume.

What’s included

• Everything in Market Validation
• Your MVP built and deployed
• Customer accounts and self-service login
• Electronic payments replacing manual transfers
• Basic analytics on how customers use it
• A foundation ready for Operational Momentum

Core, Growth and Scale reflect how much a customer needs to be able to do for themselves at launch.